Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Thomas Spink
Being a determined voyager, travel blogger, hospitality expert and professional champagne sipper, Thomas uses his talents to delve into the challenging world of Formula 1 and provide unique insights about the circus.
Moët & Chandon Reclaims its Throne as Formula 1’s Official Champagne
As Formula 1 and LVMH embark on their historic 10-year Global Partnership, the legendary Champagne house Moët & Chandon returns as the Official Champagne of Formula 1. This significant return not only marks a milestone in the sport’s history but…
Williams Racing Partners with Built For Athletes as Official Luggage Supplier
Williams Racing proudly welcomes premium fitness brand Built For Athletes as its Official Luggage Supplier, equipping the team with high-performance bags and luggage for the demanding 24-race Formula 1 season ahead. In line with Williams’ commitment to bringing fans closer…
Vantage Markets Teams Up with Scuderia Ferrari HP in Multi-Year Sponsorship Deal
Vantage Markets, a leading global multi-asset trading platform, is proud to announce its partnership with Ferrari, one of the most legendary names in motorsport. Effective January 13, 2025, this collaboration designates Vantage as an Official Partner of the Scuderia Ferrari…
Williams Racing Teams Up with Carl Friedrik for Exclusive Travel Goods Collection
Williams Racing proudly welcomes premium travel goods brand Carl Friedrik as an Official Licensee, marking another milestone in the Grove-based Formula 1 team’s growing commercial portfolio. This latest partnership underscores the team’s ability to attract world-class brands as it continues…
McLaren Racing Extends Key Partnerships
McLaren Racing this week announced the renewal of several key partnerships, reinforcing its commitment to innovation and performance. The extended agreements will allow Alteryx, Medallia, Salesforce, Smartsheet, and Stanley Black & Decker to continue collaborating with the team throughout the…
Louis Vuitton Joins Formula 1 as Official Partner
Following the news that LVMH has joined Formula 1 as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands, known…
McLaren Racing and Okta Forge Strategic Multi-Year Partnership
Okta, Inc. (NASDAQ: OKTA), a leader in identity and access management, has announced a multi-year partnership with McLaren Racing, the 2024 Formula 1 Constructors’ Champion and one of the most iconic names in motorsport. As part of this collaboration, Okta…
Red Bull Racing and Maui Jim Launch Exciting Multi-Year Partnership
Maui Jim, a leading eyewear name, is stepping into Formula 1 through an exciting new partnership with Oracle Red Bull Racing. This collaboration expands on the strong relationship already established between Maui Jim and Red Bull Global Sports, further elevating…
Alessandro Alunni Bravi Appointed Chief Business Affairs Officer at McLaren Racing
McLaren Racing is pleased to announce that Alessandro Alunni Bravi will join McLaren Racing as its new Chief Business Affairs Officer, effective 1 February 2025. Reporting directly to CEO Zak Brown, Alessandro will be a key member of the McLaren…
PowerPlay’s Strategic Growth in 2024: Lessons from the World of Motorsport
PowerPlay’s rise as one of the leading online gambling brands in Canada throughout 2024 provides an interesting insight into business strategies across industries, including motorsport. In their tailored approach to reaching and leveraging local identity among Canadian audiences, the methods…
