Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Kicking and screaming
By George Woods Baker | Fans drive the numbers and never before has fan engagement been more critical to the life blood of Formula 1, a legacy sport playing catch-up in the fast-moving digital age we live in. Formula 1’s principal…
F1 grand final 2015: Abu Dhabi
F1 grand final 2015: Abu Dhabi! The Williams drivers are fired up for the last race. Our last question for this year: How many constructors titles have Williams won so far?
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
Wings For Life!
Wings For Life! Infiniti Red Bull Racing driver Daniel Ricciardo has signed and donated some very special racing helmets from his 2015 Formula 1 season alongside the racing legend Mark Webber, who has donated a signed 2014 race suit to raise…
Lewis Hamilton – Circuit Preview: Abu Dhabi
Lewis Hamilton – Circuit Preview: Abu Dhabi Get set for the season-ending twilight race! The race in Abu Dhabi at Yas Marina Circuit is hoped to be the most thrilling race of the season. “It’s a twilight race which is…
Brembo Brake Facts: Abu Dhabi!
Brembo Brake Facts: Abu Dhabi The hardest braking point for a Formula 1 car on the Yas Marina Circuit lies ahead of the eight corner: the driver has to decelerate by 272 km/h within 1.65 seconds over just 155 metres.…
Queens of the road
By Andy Dukes | Next February the fifth International GS Trophy will take place in South-East Asia. And for the first time ever, an all-female rider team will be there to race. Following an intensive qualifying competition at the BMW…
Williams F1 on Pole Position in Sao Paulo
Williams F1 on Pole Position in Sao Paulo! The last time this happened was in 2010. But who was the driver at that time? A little brain-twister for Williams F1 Team racers Felipe Massa and Valtteri Bottas: In quotes Valtteri…
Gossip Grip: November
By Kunal Shah and Mithila Mehta | Ferrari recently claimed that they weren’t interested in the commercial rights of Formula 1. Yes, such an attempt would be somewhat away from their core business, but it just seems a bit strange that…
Caramba and Samba with Lewis Hamilton: Circuit Preview
Caramba and Samba with Lewis Hamilton! “Ayrton Senna was my favourite when I was a kid. And when I came to Sao Paulo there first I really felt his presence. It was always a dream for me to race in…
