Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Gossip Grip: February
By Kunal Shah and Mithila Mehta Renault’s choice of talent (Magnussen) over money (Maldonado) shocked not just Formula 1 fans, but also the team’s sponsors who were keen to exploit the excessive social media chatter that the sport’s iconic crasher…
Moving On Up: Yannick Mettler
We meet a passionate all-rounder of motorsports, Yannick Mettler, to discuss sponsorship and other struggles in the life of a racing driver. Full name: Yannick Mettler Date of birth: 26th of October 1989 Place of birth: Lucerne, Switzerland Nationality: Swiss…
The current image of Formula 1
By John Jacobs | The last century was marked by great innovations in every field of technology. But one of the most significant breakthroughs was the invention and development of the automobile. From steam base cars to gliding bullets on the…
Formula 1 and the American race fan
Although Formula 1 is the premiere form of racing in the world, it has yet to be embraced by the American race fan. There really is a simple way to go about this: the majority of local motorsport fans were…
CEO of Baku GP: It’s a modern circuit with a nod to F1’s past
Paddock Magazine is joined today by Executive Director of Baku City Circuit, Mr Arif Rahimov, who speaks about the prospects of this new, anticipated and much talked-about Formula 1 European Grand Prix. What will be “the face” of this Grand Prix…
Romain Grosjean: “Haas F1 is a fusion of American and European style”
Former Lotus driver Romain Grosjean is now ready to start the 2016 season as a member of the American Haas F1 Team. He sits down for a quick chat with the Paddock magazine about his transition. So, from Enstone…
The micro factor
By Steve Duffell | The company Paragon Microfibre believes that the most important thing for their customers is having someone that they can go to who can provide them with in-depth knowledge in product understanding on what they are purchasing.…
Q&A with Serge Michel, owner of Armin Strom
One of the most respected watchmaking brands in the world Armin Strom is owned by Serge Michel, and the art of skeletonizing, introduced by Mr Armin Strom in the eighties, is still in evidence in today’s new and innovative Armin Strom…
2016 Formula 1 driver salaries
There has been a lot of talks recently about driver salaries for the 2016 Formula 1 season. Here’s our list with approximate numbers that show what racers will be making this year: Rank Driver Team Salary per year in [icon type=”circle” size=”small” name=”gbp”]…
What Formula 1 can learn from other series
Formula 1 is now fully involved in the social media game with Twitter, Instagram and YouTube, but some other forms of motorsport are doing far more interesting things online. Here are a few examples that Formula 1 could easily learn from.…
