Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Q&A with Eric Boullier, McLaren’s Racing Director
By Ryan Werner | The day before the race at Austin, the Paddock magazine had an opportunity to interview Eric Boullier, McLaren Formula 1’s Racing Director, who was brought on board in 2014, but has been closely involved in Formula…
McLaren Racing and Renault Sport Racing confirm partnership
Following lengthy talks, Renault Sport Racing and McLaren Racing are pleased to announce they have agreed on an engine supply partnership for 2018, 2019 and 2020 seasons. The deal will see Renault Sport Racing supply McLaren with Formula 1 power…
McLaren Honda & Hookit sign long-term partnership
McLaren Honda is pleased to announce a long-term partnership with Hookit, a leading digital analytics and valuation platform in sports marketing. As the team’s official digital valuation partner, Hookit will measure, value and help optimise the ROI the team…
McLaren-Honda teams up with Logitech as official technology peripherals partner
McLaren-Honda is pleased to announce a new multi-year agreement with Logitech, the global consumer technology brand, who becomes Official Technology Peripherals Partner. Logitech is one of the world’s most popular consumer electronics brands, with a huge international reach and…
McLaren-Honda announces Star Sports India as corporate partner
Star Sports India has today been unveiled as a Corporate Partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions. Already a broadcasting innovator, Star Sports India has transformed…
McLaren collaborates with Amazon Prime on exclusive documentary series
McLaren will work with global internet retailer Amazon Prime to create a new multi-part documentary series about the team’s 2017 season in Formula 1. Makers of the as-yet-untitled multi-episode series have been granted unparalleled behind-the-scenes access to follow the McLaren-Honda…
McLaren-Honda Formula 1 Team Video Interviews
Since 1966, the McLaren Formula 1 team has won more F1 Grand Prix races than any other, owing to the relentless efforts, grit and determination of our team and drivers. Whether the F1 drivers on track, mechanics in…
Ekrem Sami announces decision to leave McLaren Marketing
Ekrem Sami, McLaren Marketing CEO, leaves after 35 years’ service. Ekrem was a fundamental figure in bringing some of the biggest names into Formula 1. Ekrem Sami (Chief Executive Officer, McLaren Marketing) said: “I don’t mind admitting that it…
Zak Brown: “We need to rethink how we respond to the changing demand”
We get the chance to speak to a solid businessman and a respected personality in the industry of motorsport, a former professional racing driver and now CEO of CSM Sport & Entertainment, Mr Zak Brown. He’s here to tell us…
How I Spend It: Zak Brown
We have a very strong businessman, a former professional race car driver, Founder of JMI and Chief Executive Officer of CSM Sport & Entertainment, mister Zak Brown to open his wallet for us this time. Enjoy! What was your first salary?…
My Fantasy F1 Team: Zak Brown
An impressive businessman, racing expert, CEO of McLaren Racing, mister Zak Brown gives the Paddock magazine his fantasy Formula 1 set. The drivers As a marketer, my driver would be Tom Cruise. He’s a sponsor’s dream: fast, brave, exciting, and charismatic with…
The new Bernie?
Formula 1 supremo Bernie Ecclestone is not getting any younger, and the number of his critics is rising by the day. It’s time to consider some key individuals who might replace him. When facing charges for fraud in Germany a…
