Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Lenovo and Formula 1 sign a partnership agreement
Formula 1 has announced Lenovo as an Official Partner ahead of the upcoming 2022 season. The multi-year deal will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it continues to bring the highest level of racing and entertainment…
Automotive technology trends we’ll see in 2022
The automotive industry has seen remarkable developments over the last few years, supported by different types of advanced technologies. We’ve seen more electric vehicles, increased digitalization, advanced vehicle identification systems, and more, from F1 vehicles to compact cars. Technological developments…
Alteryx and McLaren Racing announce new partnership
McLaren Racing has today announced a new multi-year partnership with Alteryx, Inc., the analytics automation company that will become an official partner of the McLaren Formula 1 team, from this weekend’s Monaco Grand Prix. Alteryx excels in unifying data,…
Plug Power and Alpine F1 Team sign a partnership agreement
Plug Power Inc. (NASDAQ: PLUG), a leading provider of turnkey hydrogen solutions building the global green hydrogen economy, and Alpine F1 Team are delighted to announce a new partnership in Formula One. The Plug Power logos will be present on…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
Safety of a car with the feel of a bike?
This year a young Lithuanian designer Lukas Avėnas introduced his visual take on a three-wheeled two-seater AKO car bike, which instantly received some attention from motorsport professionals. Paddock magazine is all ears about this innovation that combines elements that at…
