Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Alfa Romeo goes to Australia carrying high hopes
Testing is done, and teams are preparing themselves for the first race of the year in Melbourne, a circuit that usually doesn’t paint the most realistic picture of the teams, but definitely highlights the weaknesses of the different Formula 1…
How Alonso’s departure will affect Spanish motorsport
The 2019 Formula 1 season is set to be one of those that prepare us for a generational change in the category, with both experienced and young drivers stepping out – Esteban Ocon, Stoffel Vandoorne, while some others look for…
My Race Day: Frank Hoyinck
Professional freelance photographer Frank Hoyinck is here to tell us about his typical day at Le Mans. Enjoy! The 24 Hours of Le Mans is arguably the most important endurance race. An event each petrolhead should visit once. 180…
Making Formula 1 moments last a lifetime
We talk to Barry Gough, the Managing Director of Memento Exclusives. Only one company in the world provides an extensive collection of fully-licensed, race-used Formula 1 memorabilia that’s re-engineered and hand-crafted in full collaboration with the teams. That company is…
BMW in Formula E
By Bunmi Ade | BMW launched their Season 5 Formula E Generation 2 car in September at their Welt facilities, and the event was also streamed live. Following the technical presentation, the Head of Design BMW Motorsport, Michael Scully, described…
My Fantasy F1 Team: Mike Martin
Mike Martin is the MD and founder of Paragon, a hospitality and events agency that specialises in Sports Hospitality, Talent Management, and Event Management. Paragon’s flagship event is their hospitality facility at the Monaco Grand Prix, where they have been…
Formula 1 is on fumes
In the earliest days of Formula 1 during the 1950s and 1960s, launching, funding and running a team was largely within the reach of anyone with the gumption to take it on. Drivers were literally putting their lives on the line…
Three Ways To… improve qualifying.
I’m a diehard Formula 1 fan. Whatever changes are made to the sport, I’m going to tune in. I can complain about the spirit of the sport being destroyed as much as every other fan, but at the end of…
Kessel Racing: Petrol-blooded
Racing is something you must have in your blood in order to succeed, a passion that knows no limits, obstacles or timetables, and Kessel Racing is the perfect example of it, from the CEO Ronnie Kessel to the drivers and…
Enel: on a charge
By Bunmi Ade | The fourth season of the all-electric racing series FIA Formula E ended on the 15th of July 2018 in New York with a new championship leader, Frenchman Jean-Eric Vergne, and a farewell to the first generation race cars.…
My Race Day: Fiona Watherston
Fiona Watherston is an Account Director at Synergy, leading this year’s Formula 1 retail activation for the partner of Mercedes-AMG Petronas Motorsport, Bose. We have Fiona to tell us about her team’s very important work outside the Formula 1 track.…
Is Tatiana Calderón the new face of women in Formula 1?
Racing is a world still dominated by men, however, there’s a woman out there that’s making a name for herself in high-end motorsport. Tatiana Calderón currently is the greatest female representation in Formula 1. Born in Colombia 25 years ago,…
