Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
59. Kimi Raikonnen
Age 35 Occupation Driver, Scuderia Ferrari Nationality Finnish Position Last Year 64 Kimi joined McLaren Mercedes in 2002, and switched to Ferrari in 2007, becoming the highest paid driver in motorsport and rewarding that salary by securing the Drivers’ Championship.…
22. Vijay Mallya
Age 59 Occupation Owner and Founder, Force India Nationality Indian Position last year 22 Billionaire liquor tycoon Vijay Mallya is the founder of the Force India Formula 1 team. As chairman of United Breweries Group and Kingfisher Airlines, he has…
21. Peter Sauber
Age 71 Occupation Owner, Sauber Motorsports Nationality Swiss Position last year 21 The team faced financial ruin in 2009 when BMW announced it was leaving F1, but Sauber structured a deal which allowed him to retake control, following a high…
Moving On Up: Tania Mann
Paddock magazine catches up with Tania Mann, a very promising driver from Australia now based in the UK! Place of birth: Anglesea, Victoria, Australia Team: Varies depending on the series and car I’m racing in. Highlights: In 2012 I…
The raging bull
The raging Red Bull Sporting Director Helmut Marko is a motor racing legend and a Formula 1 specialist. But certainly not the paddock’s favourite. He is an absolute expert. But he is also rarely diplomatic. And he is quite…
My Race Day: Jonny Dodge
Professional adventure seeker and the man behind GP Management, mister Jonny Dodge, gives us his usual Formula 1 race week schedule and calls it “My Monegasque Race Week”. Monday 9am – arrival into Monaco. For our biggest and most…
The career path that works
I’m often asked why I decided to set up the Motorsport Industry Association (MIA), way back in 1994. There were, in fact, many reasons and in the January 2014 edition of the Paddock magazine, I outlined them in some detail.…
A civil war
The start of the 2015 Formula 1 season is very underwhelming. Mercedes are still out of touch, miles ahead of the chasing pack. Only a miracle can prevent them from winning every race this season. The most successful Formula 1…
Five Ways To… drive like James Bond
Better known as The Stig, Ben Collins coached hundreds of celebrities around the racetrack, organised high voltage car chases and tested hundreds of priceless cars to the brink. He holds many credits: Championship-winning Le Mans Racecar Driver, bestselling author, TV…
Innovation in activation
“Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads. Sounds good in theory… But a…
The Strategy Behind… travelling in 2015
Travelling in 2015: we have Beat Zehnder, Sauber F1 Team Manager, to tell us about travelling around the Formula 1 calendar. The atmosphere So far the overall mood at Sauber F1 is pretty good, especially after the very positive…
The female factor
Most of people can’t even remember when the discussions about women in Formula 1 have actually started. But it’s time for less talk and more action. Although Maria Teresa De Filippis contested in Formula 1 in the late 1950s, for…
