Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Heroes of the future
Nico Hülkenberg’s victory at Le Mans paves the way for Formula 1 drivers into the WEC and triggers a boom of top-level endurance racing: does the WEC supersede Formula 1 as the new pinnacle of motorsport? Sometimes, the most…
Race Check-Up: decisions at Silverstone
After a thrilling start to the race, Lewis Hamilton managed to take a consecutive third win at Silverstone circuit. He was followed by teammate Nico Rosberg in second and Sebastian Vettel in third. Let’s look at some of the strategies…
The Strategy Behind… keeping F1 exciting.
Once again we meet up with Kai Ebel, a vivacious and truly interesting Formula 1 personality, a respected motorsport journalist, to talk about what’s keeping the sport fresh and what are the future prospects of Formula 1’s identity. Changes…
If I Ran F1: David Brabham
Brabham is one of the most successful and recognisable names in the history of motorsport and now David Brabham is continuing his father’s legacy by bringing the team name back through an innovative new model. Check it out if you…
The new Bernie?
Formula 1 supremo Bernie Ecclestone is not getting any younger, and the number of his critics is rising by the day. It’s time to consider some key individuals who might replace him. When facing charges for fraud in Germany a…
A country for boring men
Gone are the days when [insert glorious memory from the past]. Whether that’s annoying or not, it’s often the case today, especially in sport. Especially in Formula 1. This insanely exhilarating kind of motor racing used to be about the…
Moving On Up: Boris Miljevic
A very creative and talented racer Boris Miljevic is on our radar this month. Keep an eye out for this one! Name: Boris Miljevic Date of birth: November 25, 1984 Place of birth: Banja Luka, Bosnia and Herzegovina Team:…
Lewis Hamilton – Circuit preview: Silverstone, UK
There’s no place like home! Lewis Hamilton on the British Grand Prix: “It’s the proudest moment when you win at your home Grand Prix and you win in front of your fans.” MERCEDES AMG PETRONAS F1 Team Driver Lewis Hamilton…
Vorsprung durch “backwards”: why will Audi leave Formula 1 alone
Much speculation has been made over the past few seasons about whether automotive giant Audi would join the world of Formula 1 in the near future. However, with the future of the VW Group management yet to be decided, the…
Synergized
We are joined by Chief Strategy Officer at Synergy Sponsorship, Carsten Thode, to catch up on the updates of this interesting market. 2015 As an agency, we’re constantly trying to move forward: coming up with bigger ideas, being more creative,…
The roooooooar
We meet up with Elisabeth Hake, an old friend of the magazine, owner and Motorsport Marketing & PR Consultant at EHMC, now working with HTP Motorsport GmbH, to get to know a certain racing team that caught our eye and…
Brembo brake facts: Silverstone, UK
The hardest braking point on the Silverstone Circuit lies ahead of Vale Corner. The Formula 1 driver decelerates by 132 km/h over just 72 metres. 2,351kW of power are released in the process. The driver is subjected to 5.5 g,…
