Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
2015 Formula 1 Season Review
Like each year, we present our very own season review, hand-crafted by our Formula 1 hitlady Dessislava Jeleva. It’s a fresh team-by-team report of 2015, from the heights of Mercedes to pits of Manor, including all relevant shifts, tricks and twists in the travelling circus of…
Securing a sponsorship deal: Finding out what’s important
Annually for the past three years, the British Racing Drivers Club (BRDC) has invited me to deliver a training course on the topic of sponsorship acquisition. The audience has mainly included drivers from the Club’s Superstar and Rising Star programmes,…
F1 grand final 2015: Abu Dhabi
F1 grand final 2015: Abu Dhabi! The Williams drivers are fired up for the last race. Our last question for this year: How many constructors titles have Williams won so far?
Queens of the road
By Andy Dukes | Next February the fifth International GS Trophy will take place in South-East Asia. And for the first time ever, an all-female rider team will be there to race. Following an intensive qualifying competition at the BMW…
Brembo Brake Facts – Brazil
Brembo Brake Facts – Brazil The hardest braking point on the Autódromo Jose Carlos Pace lies ahead of the first corner. The Formula 1 driver has to decelerate by 241 km/h within 1.43 seconds over just 138 metres. In the…
How social media can solve F1’s problems
Formula 1 has finally embraced social media this year, but the sport still has a long way to go. What did Juan Manuel Fangio eat for breakfast? Did Ayrton Senna sing in his car? It’s questions like this that no…
Susie Wolff to bid adieu to racing
Williams F1 Team has announced that their development driver Susie Wolff will retire from competitive motorsport at the end of the 2015 season. The Scottish female driver who had joined the team in April 2012 will hang the helmet after…
Q&A with Salvador Duran: “Formula E seems to be a total success”
By Rosa Elena Torres | Today we catch a rising motorsport star – Salvador Duran, an impressive driver from Mexico who is racing for the Trulli Formula E Team, to hear his thoughts on the evolution of Formula E. What is…
Gutiérrez to race for Haas F1 alongside Grosjean
The American racing team Haas F1 will make its debut next year. They’ve announced their second driver at an event at the Soumaya Museum in Mexico City – Esteban Gutierrez will join Romain Grosjean as a teammate. Esteban shifted…
Lewis Hamilton joins a wrestling ring!
Formula 1 champion Lewis Hamilton joins a wrestling ring! Newly crowned 2015 F1 World Champion takes on Lucha Libre Star Mistico at Mexican Fiesta. Lewis Hamilton took on a rival of a different kind yesterday, swapping the tarmac for…
Pirelli’s first lap in Mexico
High speeds and long straights resembling Monza, driving sections in the style of Hockenheim’s Motodrom: here is the preview of the new Hermanos Rodriguez Circuit, theatre to the 2015 F1 Mexican Grand Prix, with its hidden technical challenges: Pirelli’s first…
Formula 1 Grand Prix – who’s who?
Apart from the adrenaline rush and thrill of the sport, Formula 1 is not just a sporting event – It has also made it to the personal calendars of A-listers, VIPs, VVIPs and famous celebrities worldwide. Being one of the…
