Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
USA to Mexico – F1 logistics (VIDEO)
From Austin to Mexico City for back-to-back races! The greatest show in motorsport comes to one of the greatest cities of the world. From Austin, Texas to Mexico City for back-to-back races. After 23 years the Latin American venue is…
Red Bull and VW
The rumours surrounding just what is going to happen to some of the teams on the Formula 1 grid hit fever pitch after the coverage surrounding the Singapore Grand Prix proved it in spades. No, I’m not talking about the…
How I Spend It: Tony Jardine
With a long and successful career in motorsport, Tony Jardine now heads up HPS Jardine, which is a PR, sponsorship, events and digital and social communications agency working with high-profile clients in the UK and internationally. He worked for Brabham…
Formula 1 Grand Prix – who’s who?
Apart from the adrenaline rush and thrill of the sport, Formula 1 is not just a sporting event – It has also made it to the personal calendars of A-listers, VIPs, VVIPs and famous celebrities worldwide. Being one of the…
Lewis Hamilton: “The US Grand Prix is certainly big for me” (VIDEO)
Yeehaw! Let’s go for a wicked ride in Texas. “The Americans are so good at putting on big events and understanding and embracing what this sport of Formula 1 is all about. The US Grand Prix is certainly big for…
The battle with the words
It is common knowledge that the media play an integral part in promoting almost any sport and are consequently the target of PR representatives when it comes to putting a spotlight on their teams, sponsors and technological solutions with well-aimed…
Q&A With A Legend: Emerson Fittipaldi
By Rosa Elena Torres | Brazilian racing legend Emerson Fittipaldi has won both the Formula 1 World Championship and the Indianapolis 500 twice each. As for business, he has exercised his entrepreneurial skills since early days, through his winning career in…
Gossip Grip: October
It’s that time of the year when the driver market is buzzing with rumours. But with many relevant cockpits confirmed for 2016, the engines are actually producing the most media smoke. “World’s most popular energy drink is seeking energy for…
The Last Samurai
Two thirds of the Formula 1 comeback season for the pair McLaren F1 and Honda have been disastrous. Consequently, Honda F1 boss Yasuhisa Arai is under heavy fire. After 15 of 19 races of the 2015 season, McLaren have scored…
Seb 2.0?
It’s the summer of 2013 – Sebastian Vettel has just won the Italian Grand Prix where he faced another round of boos. Booing Vettel for winning is one fad; accusing him of ‘destroying the sport’ is another. The German is…
Baku on the map
Baku: the Formula 1 calendar of 2016 was an issue that triggered a lot of discussions. Now that it’s all clear about the venues, we examine one of them – Baku, Azerbaijan – with the help of Mark Hughes, who…
Princess 35M Yacht
Born of an ambition to elevate the yachting experience, our new 35M is a wonder of luxurious space. The innovative cockpit has a unique aft and forward facing seating area that can be specified with a variety of configurations. Dipping…
