Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Mercedes-AMG Petronas Motorsport partners with Tommy Hilfiger
Mercedes-AMG Petronas Motorsport is delighted to announce a multi-year strategic partnership with Tommy Hilfiger, owned by PVH Corp., from the 2018 season onwards. TOMMY HILFIGER will become the Official Apparel Partner of the team, building on the sport sponsorship heritage…
World Champions crowned
Racing royalty honoured on a star-studded night at Versailles. At the end of a captivating season of motor sport action across all disciplines and at all levels, the FIA last night honoured its championship-winning stars at a glittering Prize…
Lewis celebrates the championships with his colleagues at Petronas
Lewis Hamilton came to Kuala Lumpur today to thank the Petronas family for their continuous support throughout the season. The Title Partner of Mercedes AMG Petronas Motorsport played a crucial role in this year’s historic success of the Silver Arrows.…
Konecranes and Valtteri Bottas continue their partnership
Konecranes, a world-leading group of Lifting Businesses™, and Grand Prix winning motorsports driver Valtteri Bottas will continue their global marketing partnership agreement for the 2018 season, as an “Official Partner of Valtteri Bottas”. Existing and potential customers of Konecranes…
A Champion’s welcome: ‘Guard of honour’ for Lewis
2017 Formula One World Champion-elect Lewis Hamilton received a spectacular welcome when he came to celebrate world championship success with his team in the UK. With the Formula One season coming to an end in Abu Dhabi this…
Mercedes-AMG Petronas Motorsport and Rubrik announce new partnership
Mercedes-AMG Petronas Motorsport today confirms a new team partnership with Rubrik, specialists in Cloud Data Management. With data volumes, backup and recovery requirements becoming ever more demanding in Formula One, the team is investing in class-leading technology in…
Mercedes-AMG Petronas Motorsport announces new partnership with NetJets
Mercedes-AMG Petronas Motorsport is delighted to announce a new partnership with NetJets, the worldwide leader in private aviation. With an expanding race calendar and resulting in greater travel burden on both race drivers and team members, the Team has…
Mercedes-AMG Petronas Motorsport announces new partnership agreement with TIBCO
Mercedes-AMG Petronas Motorsport is delighted to welcome TIBCO Software Inc., a global leader in integration, API management and analytics, to the team in a new partnership agreement. As an Official Team Partner, TIBCO will provide the team with expertise…
Monster Energy and Lewis Hamilton announce global partnership
Triple F1 World Champion Lewis Hamilton joins forces with Monster Energy; who will release a signature energy drink together. Monster Energy is proud and excited to welcome three-time F1 World Champion, Lewis Hamilton, to the family. Our global partnership, which complements…
Mercedes-AMG Petronas Motorsport Unveils 2017 Challenger: The W08 EQ Power+
Mercedes-AMG Petronas Motorsport officially launched its 2017 Formula One car, the F1 W08 EQ Power+, during a 100 km Filming Day at Silverstone Circuit. The highly anticipated debut was shared with fans around the world via an innovative 360-degree live…
Toto Wolff and Niki Lauda renew contracts with Mercedes to end 2020
Toto Wolff and Niki Lauda have agreed to continue their successful partnership of recent years until the end of 2020. New contracts aligned with current FOM commercial agreement Dr Dieter Zetsche: “This commitment gives our F1 programme important continuity” …
Toto Talks F1 Politics, Driver Line-Ups & 2017 Cars
Head of Mercedes-Benz Motorsport – Toto Wolff ahead of the 2017 season catches up on a busy winter period so far, including the small matter of finding Formula One World Champion Nico Rosberg’s replacement, finalising the DTM driver line-up, signing…
