Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
FT and Aston Martin sign a partnership agreement
The Financial Times, one of the leading business news organisations, and the Aston Martin F1 Team are proud to announce a new partnership. The strategic collaboration will deliver shared value for the two British brands, which boast a rich…
F1 social media trends of 2020
With the Liberty Media arrival in 2017, the regulations for drivers regarding social media were amended, and Formula 1 took a step towards online progress, which resulted in an immediate spike in popularity. And for three years, Formula 1 has…
FX in motorsports
Motorsport teams, irrespective of size or performance record, share one core objective: to win. Teams are built with this principle in mind, and expertise is fully focused on extracting the best on-track performance. Practically speaking, this can lead to decisions…
Formula 1 is on fumes
In the earliest days of Formula 1 during the 1950s and 1960s, launching, funding and running a team was largely within the reach of anyone with the gumption to take it on. Drivers were literally putting their lives on the line…
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
How social is the sports media?
We have Iwan Llewelyn, Head of Digital at Soapbox London to tell us about the role of social media in the world of modern business and the specific sector of high-end motorsports. What role does social media play in…
Embracing social media. Finally.
In engineering terms, Formula 1 is the pioneer at the forefront of technical innovation in motorsport. The great irony is that in some areas the sport remains so far behind other forms of sport it borders on embarrassing. One such…
Social media: The new Formula 1 partner
In the last three years, Formula 1 has seen how its number of viewers has plunged. In contrast, the income for television rights has increased since the broadcasters that cover the sport are, mainly, Pay-TV networks. However, the unfinished business…
Disconnected. Outpaced. Forfeited.
Why Formula 1’s slow take on social media is one too many chicanes on track to the sport’s successful future. Romain Grosjean may not be the most salient Formula 1 driver on the grid, he doesn’t have hipster qualities…
Kicking and screaming
By George Woods Baker | Fans drive the numbers and never before has fan engagement been more critical to the life blood of Formula 1, a legacy sport playing catch-up in the fast-moving digital age we live in. Formula 1’s principal…
How social media can solve F1’s problems
Formula 1 has finally embraced social media this year, but the sport still has a long way to go. What did Juan Manuel Fangio eat for breakfast? Did Ayrton Senna sing in his car? It’s questions like this that no…
The Paddock Social Media Awards 2014
So… it was a relatively quiet season both on and off the track. The main talking points were how quiet the cars were, which of the Mercedes drivers would triumph, why Sebastian Vettel couldn’t beat his team-mate, why Sebastian Vettel…
