Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Max Verstappen and Daniel Ricciardo 2016 Review
Before the final race in Abu Dhabi, the Red Bull Racing duo review the season. Daniel Ricciardo and Max Verstappen interview each other in this in-depth, end of season 2016 review. Insights include Max’s thoughts about the reaction to…
How to save the Formula 1 show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Is there a way to save the show? Indeed, Sebastian…
My Race Day: Shaikh Salman, CEO of BIC
We’re thrilled to catch up with Shaikh Salman Bin Isa Al Khalifa, the CEO of Bahrain International Circuit. This time he shares how his typical Formula 1 race day looks like. As a race organiser, by the time you get to…
The Abu Dhabi angle
Mark has been responsible for setting up and operating several of the newer race tracks in the emerging markets. Previously Operations Director in Bahrain, Abu Dhabi and VP – Operations in India, Mark Hughes set up his own company, Mrk1…
Italian Grand Prix*: the asterisk we missed
The issue of a renewed agreement between FOM and ACI (Automobile Club d’Italia) for the Italian GP at Monza was grabbing a lot of attention recently. A few factors are relevant here, let’s take a glance. It was long-awaited news, both…
Circuit Preview 2016 – Mexico
The Mexico race track is nearly at 2,300 meters altitude. Simon Cole – Cief Engineer Trackside: “25% of the air is missing when you go there. So engineering is really difficult.“ Apart from that the track is the second highest…
F1 Track Preview with N.Hülkenberg – GP of Mexico
Fast F1 Fiesta – One Mexico-Lap with Nico Hülkenberg The Force India driver is looking forward to the Latin American F1 party: “We’re at 2000 metres over sea level. That means slow downforce, the car is always very light on…
Startup to Formula 1 partner in 130 days
The eagle-eyed among you will notice a new partner adorning the rear wing endplate of the Manor Racing team this weekend. In the latest of the teams Fast Companies Series, non-profit rideshare company Ride Austin will be supporting the team. Joe…
F1 Track Preview with N.Hülkenberg – GP of USA
Hülkenberg’s US Preview: An amazing F1 flow “Fantastic design, great corner combinations, a lot of fun” – Nico Hülkenberg is ready for the US Grand Prix. After announcing his swith to the Renault F1 team, the German racer is focused…
The pit lane walk
By Lyn Leong | Pit lane walk – a term that many race-goers, fans, staff are all too familiar with. To many, it is just a walk down the pit lane to get “up close and personal” with their favourite…
Monza Q&A: David Coulthard
After spending the day with the Sauber F1 team I’m collecting up my things and heading towards the paddock exit when I receive a message from a friend working on the Heineken F1 launch: “Hi Jon, are you still at…
Circuit of arts
This September, as Singapore gears up for the Formula 1 race, Singapore Arts Circuit, a new player on the busy social calendar is looking to repurpose the fast cars and high-stakes glamour for a cause that combines motorsport and art.…
