Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
50. Nico Rosberg
Age 30 Occupation Driver, Mercedes AMG Petronas Nationality German Position Last Year 54 Son of 1982 World Champion Keke, Nico started in karting at 11 and in 2002 won the German Formula BMW. At 17, he became the youngest person…
58. Roman Abramovich
Age 50 Occupation Russian business tycoon, owner of Chelsea FC Nationality Russian Position Last Year 65 It’s been a while coming as the Russian billionaire was known to have been interested in F1 for a while (his superyacht was a…
59. Kimi Raikonnen
Age 35 Occupation Driver, Scuderia Ferrari Nationality Finnish Position Last Year 64 Kimi joined McLaren Mercedes in 2002, and switched to Ferrari in 2007, becoming the highest paid driver in motorsport and rewarding that salary by securing the Drivers’ Championship.…
22. Vijay Mallya
Age 59 Occupation Owner and Founder, Force India Nationality Indian Position last year 22 Billionaire liquor tycoon Vijay Mallya is the founder of the Force India Formula 1 team. As chairman of United Breweries Group and Kingfisher Airlines, he has…
21. Peter Sauber
Age 71 Occupation Owner, Sauber Motorsports Nationality Swiss Position last year 21 The team faced financial ruin in 2009 when BMW announced it was leaving F1, but Sauber structured a deal which allowed him to retake control, following a high…
The raging bull
The raging Red Bull Sporting Director Helmut Marko is a motor racing legend and a Formula 1 specialist. But certainly not the paddock’s favourite. He is an absolute expert. But he is also rarely diplomatic. And he is quite…
My Race Day: Jonny Dodge
Professional adventure seeker and the man behind GP Management, mister Jonny Dodge, gives us his usual Formula 1 race week schedule and calls it “My Monegasque Race Week”. Monday 9am – arrival into Monaco. For our biggest and most…
My Fantasy F1 Team: Juan Miró
Juan Miró leads Miró Rivera Architects, an architectural firm located in Austin, Texas. The firm won the 2006 AR Emerging Architecture Award and works on a variety of projects including institutional, commercial, and residential architecture and urban design. One…
The career path that works
I’m often asked why I decided to set up the Motorsport Industry Association (MIA), way back in 1994. There were, in fact, many reasons and in the January 2014 edition of the Paddock magazine, I outlined them in some detail.…
A civil war
The start of the 2015 Formula 1 season is very underwhelming. Mercedes are still out of touch, miles ahead of the chasing pack. Only a miracle can prevent them from winning every race this season. The most successful Formula 1…
Innovation in activation
“Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads. Sounds good in theory… But a…
The Strategy Behind… travelling in 2015
Travelling in 2015: we have Beat Zehnder, Sauber F1 Team Manager, to tell us about travelling around the Formula 1 calendar. The atmosphere So far the overall mood at Sauber F1 is pretty good, especially after the very positive…
