Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
21. Peter Sauber
Age 71 Occupation Owner, Sauber Motorsports Nationality Swiss Position last year 21 The team faced financial ruin in 2009 when BMW announced it was leaving F1, but Sauber structured a deal which allowed him to retake control, following a high…
The raging bull
The raging Red Bull Sporting Director Helmut Marko is a motor racing legend and a Formula 1 specialist. But certainly not the paddock’s favourite. He is an absolute expert. But he is also rarely diplomatic. And he is quite…
My Race Day: Jonny Dodge
Professional adventure seeker and the man behind GP Management, mister Jonny Dodge, gives us his usual Formula 1 race week schedule and calls it “My Monegasque Race Week”. Monday 9am – arrival into Monaco. For our biggest and most…
My Fantasy F1 Team: Juan Miró
Juan Miró leads Miró Rivera Architects, an architectural firm located in Austin, Texas. The firm won the 2006 AR Emerging Architecture Award and works on a variety of projects including institutional, commercial, and residential architecture and urban design. One…
The career path that works
I’m often asked why I decided to set up the Motorsport Industry Association (MIA), way back in 1994. There were, in fact, many reasons and in the January 2014 edition of the Paddock magazine, I outlined them in some detail.…
A civil war
The start of the 2015 Formula 1 season is very underwhelming. Mercedes are still out of touch, miles ahead of the chasing pack. Only a miracle can prevent them from winning every race this season. The most successful Formula 1…
Innovation in activation
“Passion”. It’s a word you’ll often hear as brands trumpet the launch of their new F1 sponsorships. “We plan to our tap into fans’ passion for Formula 1”, the press release often reads. Sounds good in theory… But a…
The Strategy Behind… travelling in 2015
Travelling in 2015: we have Beat Zehnder, Sauber F1 Team Manager, to tell us about travelling around the Formula 1 calendar. The atmosphere So far the overall mood at Sauber F1 is pretty good, especially after the very positive…
The female factor
Most of people can’t even remember when the discussions about women in Formula 1 have actually started. But it’s time for less talk and more action. Although Maria Teresa De Filippis contested in Formula 1 in the late 1950s, for…
Live the event
QuintEvents is America’s most prominent sports hospitality company and it is proud to count Formula 1 among their most important partnerships. Doing business as Grand Prix Experiences, they are an Official Global Distributor for the Formula One Paddock Clubs at…
Ferrari Montreal Bomber Jacket
Ferrari Montreal Bomber windproof jacket in nylon with contrast details in smooth and perforated plonge’ lambs leather. Single welt pockets, centre front opening with zipping. Internally lined with personalised Pr1ma lining, bound with leather. All personalised Pr1ma accessories in metal…
TAG Heuer Formula 1 – McLaren Limited Edition
Red. The colour of speed, of challenge, of victory, of passion. Passion for motor racing, like that which runs in the veins of TAG Heuer, like that which drives its relationship with McLaren. 30 years this year. To mark this…
