Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Formula 1’s digital future
The importance of using social platforms and mobile apps is more than obvious nowadays, especially when it comes to attracting new fans, lovers or followers. Unfortunately, Formula 1 is still not having the best days considering the level of interest…
2017 as a new chapter in physical preparation
By Simon Hayes | It’s always a pleasure to catch up with Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Today Simon writes about what influence the…
The hospitality of Formula E
We meet Charlene Nyantekyi, Head of Hospitality Sales and Operations at Formula E, to talk about what’s new in the hospitality sector of electric high-end racing. How is the hospitality sector of Formula E doing in 2017? We are…
Problems with running the sport
The new era of Formula 1 has started with some controversy since Liberty Media, FIA and even the teams do not seem to get along on some points. Put the seat belt on, this is about to get quite bumpy.…
The first 100 days
In the takeover of a business or change in political leadership the perceived success or failure can be defined by the strategy presented and actions taken in the first 100 days. What’s the situation in Formula 1? With the sale of…
Stephen Camp: “A combination of three would be ideal”
One of our most dedicated and liked contributors, Stephen Camp is a motorsport writer and blogger, always keeping things sharp with solid curiosity and motivation to deliver interesting Formula 1 material. This time we’ve decided to point the spotlight at…
Allan McNish: “What is Formula 1?”
Opportunities to interview respected and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I…
Mercedes: Does every cloud have a silver lining?
By Elle Haus | Recently Mercedes finally announced Formula 1’s worst kept secret: Valtteri Bottas would be filling the much-coveted race seat vacated by reigning World Champion Nico Rosberg, and joining three-time title winner Lewis Hamilton at the Silver Arrows.…
The Strategy Behind… commenting on Formula 1.
Having started racing relatively late at the age of 14, Tom Gaymor enjoyed success in various different formulas before retiring after corrective back surgery in 2006. Now best-known for his work on Eurosport and BT Sport, he has also appeared…
My Fantasy F1 Team: Carlos Slim Domit
By Rosa Elena Torres | We at Paddock magazine are very proud to have an insightful businessman and member of the Senate of the Fédération Internationale de l’Automobile (FIA), Mr Carlos Slim Domit to share his own fantasy Formula 1…
Changing to race mode
I’m always a little suspicious when I find it impossible to speak to or communicate with the person at the helm of a business that I have dealings with. I recall being told on one occasion that the Head of…
Technology companies in Formula 1
Formula 1 has seen an influx of alcohol brands in recent years: McLaren, Force India and Williams have them as major sponsors, while FOM itself has recently inked deals with Heineken, Johnnie Walker and Chandon. And while alcohol sponsorship has…
