Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Brembo Brake Facts: Abu Dhabi!
Brembo Brake Facts: Abu Dhabi The hardest braking point for a Formula 1 car on the Yas Marina Circuit lies ahead of the eight corner: the driver has to decelerate by 272 km/h within 1.65 seconds over just 155 metres.…
Williams F1 on Pole Position in Sao Paulo
Williams F1 on Pole Position in Sao Paulo! The last time this happened was in 2010. But who was the driver at that time? A little brain-twister for Williams F1 Team racers Felipe Massa and Valtteri Bottas: In quotes Valtteri…
Gossip Grip: November
By Kunal Shah and Mithila Mehta | Ferrari recently claimed that they weren’t interested in the commercial rights of Formula 1. Yes, such an attempt would be somewhat away from their core business, but it just seems a bit strange that…
Caramba and Samba with Lewis Hamilton: Circuit Preview
Caramba and Samba with Lewis Hamilton! “Ayrton Senna was my favourite when I was a kid. And when I came to Sao Paulo there first I really felt his presence. It was always a dream for me to race in…
Too fast to fold
Too fast to fold. Consider the following: A modern Formula 1 car has nearly 80.000 components. Its power unit – the most sophisticated part – consists of around 5.000 components. Its complex electronics require more than one kilometre of cables…
Emirates takes a Red Bull turn with jetman ad
Emirates is a company that’s very close to Formula 1 business-wise, yet it was only pretty recently that it turned full-throttle mode on its advertising, with two most interesting video ads featuring annoyingly rich Jennifer Aniston and a few jetmen…
Brembo Brake Facts – Brazil
Brembo Brake Facts – Brazil The hardest braking point on the Autódromo Jose Carlos Pace lies ahead of the first corner. The Formula 1 driver has to decelerate by 241 km/h within 1.43 seconds over just 138 metres. In the…
How social media can solve F1’s problems
Formula 1 has finally embraced social media this year, but the sport still has a long way to go. What did Juan Manuel Fangio eat for breakfast? Did Ayrton Senna sing in his car? It’s questions like this that no…
A Mexican after party
With the Formula 1 Grand Prix returning to Mexico after 23 years and being a success, the post-race events at Mexico were truly an impressive added experience and they were equally successful. Apart from the Mexican waves in the grandstands,…
Susie Wolff to bid adieu to racing
Williams F1 Team has announced that their development driver Susie Wolff will retire from competitive motorsport at the end of the 2015 season. The Scottish female driver who had joined the team in April 2012 will hang the helmet after…
Q&A with Salvador Duran: “Formula E seems to be a total success”
By Rosa Elena Torres | Today we catch a rising motorsport star – Salvador Duran, an impressive driver from Mexico who is racing for the Trulli Formula E Team, to hear his thoughts on the evolution of Formula E. What is…
My Fantasy F1 Team: Alex Hint
Alex Hint, author of the very creative book called “Will Google buy Formula 1”, gives the Paddock magazine his fantasy Formula 1 set. The driver: I would definitely choose Yuri Gagarin, the first human to travel into space. As an…
