Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
The power principle
By Monde Anna | A cursory look into the human drama will reveal an unending ebb and flow that sees the rise and fall of empire. Of all the conditions necessary for the establishment of civilisation; power is paramount. Be it…
Track preview with Nico Hülkenberg – China
Force India F1 driver Nico Hülkenberg guides you through a lap around the Shanghai International Circuit:
My Fantasy F1 Team: Luke Smith
We are joined by Luke Smith, a writer and journalist working for an American broadcaster NBC Sports, heading up its written coverage of Formula 1 on NBC Sports; his work has also been featured in The Times, The Independent and…
Brembo Brake Facts 03 – China
Grand Prix of China – Hardest Braking Point (3D animation HD) The hardest braking point on the Shanghai International Circuit lies at the end of the longest straight, ahead of turn 14. The driver has to decelerate here by 272…
TAG Heuer: Heuer Monza 40th anniversary
In 1976, Jack Heuer, the great-grandson of the brand’s founder, designed a chronograph to celebrate Niki Lauda’s first world championship title with Ferrari. The Swiss watch company was then Official Timekeeper for Scuderia (from 1971 to 1979), and it was…
Disconnected. Outpaced. Forfeited.
Why Formula 1’s slow take on social media is one too many chicanes on track to the sport’s successful future. Romain Grosjean may not be the most salient Formula 1 driver on the grid, he doesn’t have hipster qualities…
Top 3 most unconventional ideas of Bernie Ecclestone
Bernie Ecclestone, CEO of FOM, certainly had his fair share of original ideas to improve the sport over the years, and most of them obviously have been keeping this global form of racing alive for decades. However, there are some very…
What can businesses learn from Formula 1 drivers?
Business insights from the world of sport are nothing new, but somewhere in the middle of an inspirational story it is useful to find key points which can actually make a difference. Mark Gallagher shares some of those points with the…
If I Ran F1: Brian Sims
The first article Brian wrote for Paddock magazine was an “If I Ran F1” feature in early 2013. Since then he has become a regular contributor, so we decided to ask him to do the feature again. With over 40…
Sebastian Vettel on the new Ferrari: “The road is still long”
Yesterday was the first real day of testing for the new Ferrari SF16-H, and it marks the beginning of a busy development programme. In the morning, Ferrari ran some aerodynamic checks before continuing with fine-tuning the car’s baseline set-up. This…
Complete driver line-up for the 2016 F1 season
With Pascal Wehrlein and Rio Haryanto joining Manor F1 for the upcoming Formula 1 season, the driver line-up is finally complete. Pascal enters the sport from DTM, winning the title with the Mercedes-Benz team HWA AG in 2015, and in…
Tamara Ecclestone: “F1 speaks for itself”
Tamara Ecclestone is a daughter of Bernie Ecclestone, the chief executive of Formula One Group, and famous British-Croatian model Slavica, yet more and more people get to know her as a solid philanthropist, a television broadcaster or a persistent businesswoman. We…
