Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Pascal Wehrlein: “I try not to focus too much on the future because that may distract me”
His second year in Formula 1 did not start the best way. Having missed the first two races due to an injury, his decision cast criticism and yet he came back stronger. We have talked with Pascal Wehrlein about the difficult…
Unifin partners with Sahara Force India
Sahara Force India is pleased to welcome Unifin, a specialist financial services firm, as a team partner for the 2017 season. The Unifin logo will appear on the side of the VJM10 chassis at this year’s Mexican Grand Prix,…
CEO of Yas Marina Circuit: “Formula 1 is a human story in a hi-tech world”
It’s been a long time since we talked with Yas Marina Circuit’s Chief Executive Officer, Al Tareq Al Ameri. This time he opens up about the sport’s image and what changes might that bring to the fans and professionals. Has…
Renault Sport Formula One team expresses passion for colour with Ixell
Renault Sport Formula One Team is proud to announce that it has combined forces with Groupe Renault partner ixell, who will become the Official Paint Partner of Renault Sport Formula One Team. Just like Renault Sport, ixell was created…
Five Ways To… learn from other industries
There’s an infinity of subjects that could be compared between different race series and sports sanctioning bodies. Sports marketing specialist Ryan Werner, who’s in charge of Sponsor Relations at The Racers Group, gives us five things Formula 1 could learn…
Gossip Grip: Formula fun
Formula fun by Kunal Shah and Mithila Mehta | Thankfully, the 2017 Formula 1 season is just not like any previous ones. Apart from having two legendary teams and drivers battle for top honours in races with a heady mix of…
Inside The Team: Force India’s kitchen
We asked the food professionals at Sahara Force India to tell us how they take care of their VIP guests. Sahara Force India is a friendly, open and fun team. We want our guests to have an unforgettable experience and…
F1 Experiences: Higher levels of engagement
Brian Learst, CEO of QuintEvents, is here to chat about a new and exciting project of high-end racing hospitality – F1 Experiences, also to touch a bit on the global market. Brian, what’s the essence of F1 Experiences and what…
Gene Haas: Managing marvels
Having a chat with Gene Haas is quite a rare occasion for us, yet it’s always a great pleasure. We’ve caught up with the owner of Haas Automation and Haas Formula 1 Team in Barcelona to hear his thoughts on…
The cycle of Formula 1
By Elle Haus | This year the Sauber name graces the Formula 1 entry list for the 25th consecutive season, an impressive accomplishment in the cut-throat world of motorsport’s elite. I was lucky to sit down with Team Principal Monisha…
The Mercedes – Simplex
The Mercedes Simplex from 1902 is the great-grandfather of all racing cars and supersport cars. His technical innovation is considered as a quantum leap in regards to automotive development. Mercedes-Benz Classic brings four historic Simplex models on the legendary hill…
Russian Grand Prix – rendezvous on the Black Sea
Smooth tarmac, high fuel consumption, every type of corner: that’s the Russian GP. Next weekend’s race will be the fourth running of the Russian Grand Prix. But if you think that single-seater racing is all recent history for the biggest…
