Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Is Formula E on its way to overtake Formula 1?
This year, we celebrate 10 years since the launch of the ABB FIA Formula E World Championship – the electric cars motorsport racing series that promotes clean mobility. Since its inauguration in 2014, the series has hosted seven seasons and…
Nick Heidfeld tests Automobili Pininfarina Battista hyper GT
Heidfeld joins Vehicle Development team at Nardò Technical Center in Italy for his debut Battista test, as engineers fine-tune its bespoke dynamics package. Ex-Formula 1 and Formula E racer Nick Heidfeld brings his expertise to the test programme of the…
Hispano Suiza hypercar: from legend to reality
Hispano Suiza built more than 12.000 luxury cars between 1904 and 1946. Its emblem, the stork, pays tribute to the squadron emblem painted on the side of a Hispano-Suiza powered fighter aircraft that had been flown during World War I.…
Formula E: speed up the future
By Lena Siep | Initially an alien amongst the longstanding motorsport series, Formula E has become a hot candidate for sponsoring deals and technological partnerships thanks to its innovative format, new ways of communication and increasing interest from manufacturers, hosting…
CEO of Formula E: “I’m a fan of Formula 1 and I still follow it”
Alejandro Agag is a businessman and former politician, now living in London as the Chairman of Addax Capital LLP and the CEO of Formula E Holdings, running the sport of Formula E. With business experience in Formula 1, other motorsport…
Unlocking true fan engagement
Tom Spencer, Owner of Apex Racing PR, discusses the common mistake that many teams are making with their fan engagement efforts and the value that they can unlock by adopting a new approach. Motorsport has, generally, been slow to…
Enel: Pushing the green envelope
By Bunmi Ade | We spoke to Christopher Regan, Project Manager for Enel’s activities in Formula E, about their collaboration with the series and their ambitions for a fully green racing event. Since the inception of the all-electric racing…
Q&A In The Paddock: António Félix da Costa
By Rosa Elena Torres | We catch up with António Félix da Costa, who’s racing for Team MS Amlin Andretti and developing the new WEC car for BMW for a short interview about Formula E and Formula 1. What motivated you to start racing…
The hospitality of Formula E
We meet Charlene Nyantekyi, Head of Hospitality Sales and Operations at Formula E, to talk about what’s new in the hospitality sector of electric high-end racing. How is the hospitality sector of Formula E doing in 2017? We are…
Autonomy is EV’s killer app
Mark was part of Formula 1 for many years before moving to a Team Principal’s position at a Formula E team and creating the Preston EV StreetDrone. Today Mark Preston predicts that the application of autonomous technologies will unlock greater…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
