Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
1. Bernie Ecclestone
Age 84 Occupation CEO, Formula 1 Management Nationality English Position last year 1 Without Ecclestone there would be no Formula 1; without Formula 1, there would be no Ecclestone. The sport has had many progressives, transforming a disorganised and dangerous…
44. Michel Boeri
Age Unknown Occupation President, Automobile Club de Monaco Nationality Monégasque Position Last Year 48 Aside from his roles as President of the ACM, Michel Boeri is also the President of the FIA’s Senate and Vice- President of the World Motor…
A grid with a fine line
I have been working in the motoring industry long enough to accept that I am part of a minority. Cars have always been a speciality and passion of men and in all likelihood, they always will be. It is…
Money can’t buy me love
Qatar is ready to pay a vast sum for hosting a Formula 1 race, but racing fans don’t want yet another Grand Prix in the Middle East. Abu Dhabi has one. Even Bahrain has one. But financially mighty Qatar…
Rear-view mirror revolution
Everybody agrees that Formula 1 needs a revolution to stop decreasing fan numbers and shrinking global television audiences. But in an effort to cure the sport, Formula 1’s doctors pull out prescriptions for pills from the past. Is the 1000bhp-racing…
The world he created
Bernard Charles Ecclestone has risen from a wannabe racer to Formula 1’s chief manager. But now it seems as if he is running out of road. To most people Bernie Ecclestone is not Formula 1’s chief promoter, to them,…
Dropping like flies
Since the new millennium has started, staying in the business has become a merely impossible task for Formula 1 newcomers. The list of teams that had to be sold is long and in recent years, takeovers have even gone out…
Santander’s Formula 1 saga
Many people in the Formula 1 paddock were saddened to hear of the passing of Emilio Botin, Chairman of Santander Bank. He was closely involved in Santander’s Formula 1 sponsorship program, which has provided significant results for the bank and…
Asteroid on its way
We’ve reached the point where a significant number of racing drivers will be looking at their bank balances and realising that they’re not going to get through to the end of the season. The coffers are empty! In most cases,…
Should Bernie buy Twitter?
Bernie Ecclestone’s seeming dismissal of social media contrasts sharply with what other racing series, and major sports leagues, are doing with social media. We’ll have a look at how NASCAR monitors social media and the corresponding benefits. One of…
£900,000!
Formula 1 drivers and celebrities got together at the tenth annual F1 Party at the V&A Museum, London in July. PADDOCK magazine takes a peek at the results of this noble Great Ormond Street Hospital’s charity event. What the…
Formula fun
Formula fun: the sport is trying hard to present the world a cool show with gimmicks improving the sound or throwing sparks. It’s time to stop this nonsense and make real changes. Since Bernie Ecclestone has taken over the helm…
