Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Audi Unveils Its Formula 1 Vision: The R26 Concept Redefines the Brand’s Future on the Grid
With just 115 days remaining before its debut race, Audi has offered the world an exclusive look at its forthcoming Formula 1 project during a special event at the Audi Brand Experience Centre in Munich. The German manufacturer’s entrance into…
Sergio Perez to race with a “México en la cabeza” helmet design
Sergio “Checo” Perez will have “México en la cabeza”, quite literally, for his home race this weekend. The Oracle Red Bull Racing driver will celebrate Mexico by wearing a fan-designed helmet picked by Checo himself from thousands of submitted designs.…
Technical illustrations by Paolo D’Alessio
Once again we have Paolo D’Alessio to share a few technical illustrations of Formula 1 cars with us, and this time it’s a Ferrari! This is a great book with loads of exclusive pictures never seen before! We are excited…
Grand Prix liveries by Tim Holmes
Liveries by Tim Holmes. He is a web and graphic designer by trade and has been interested in motorsport design ever since he was first introduced to live racing with the British Touring Cars in 2005 and, due to his background in…
Pininfarina – making a difference
We’re honoured to have Mr Paolo Pininfarina, manager of the world-known design company Pininfarina, to share his thoughts on the company’s present operations, the industry and, most importantly, the future. Keeping the image During several recent difficult years the image…
Pininfarina: Looking forward
We sit down with Federico Viganò, General Manager at Pininfarina Shanghai, to speak of the famous company’s bonds with Formula E, Formula 1, designing racing cars and working in new markets. How would you describe your company’s current relationships within…
A subtle and emotional roar
We caught up with Didier Kwak, Founder of Askja-Audio, a brand focusing on transcending music the way haute couture transcends fashion. Having identified similar patterns between air expulsion in a loudspeaker and air penetration of a race car at 300…
Tim Holmes: Distinct cars will stand out even if they have a poor race
Tim Holmes is a web and graphic designer by trade and has been interested in motorsport design ever since he was first introduced to live racing with the British Touring Cars in 2005 and due to his background in design aesthetics…
What’s interesting in the design market of China?
Frank Chou is a solid and original talent who own his own studio that helps people with furniture design, project management, brand marketing and PR tasks, also shares the industrial resources with different types of enterprises to help them keep…
Safety of a car with the feel of a bike?
This year a young Lithuanian designer Lukas Avėnas introduced his visual take on a three-wheeled two-seater AKO car bike, which instantly received some attention from motorsport professionals. Paddock magazine is all ears about this innovation that combines elements that at…
My Fantasy F1 Team: Luke Smith
We are joined by Luke Smith, a writer and journalist working for an American broadcaster NBC Sports, heading up its written coverage of Formula 1 on NBC Sports; his work has also been featured in The Times, The Independent and…
Five Ways To… draw Formula 1 cars.
Paolo cooperates with about 10 magazines all over the world – he supplies all these publications with articles and detailed technical drawings. In 1993, he also founded an industrial design firm called Multilinea. Since then, he’s been producing watches, bikes, means…
