Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Formula 1, Goodwood, and good music
By Elina T. Htun | Goodwood is the stage of car racing and music, where the champions are challenging each other during the festival of speed in July, bringing together the heady mix of cars, stars, and motorsport “royalties”, followed…
Enel: Pushing the green envelope
By Bunmi Ade | We spoke to Christopher Regan, Project Manager for Enel’s activities in Formula E, about their collaboration with the series and their ambitions for a fully green racing event. Since the inception of the all-electric racing…
Moving On Up: Emma Selway
Paddock Magazine is joined today by Emma Selway, who is a durability test driver with McLaren Automotive. This dedicated individual already managed to try herself as a professional racing driver and a performance driving coach, so we decided to ask…
Gossip Grip: the cars
By Kunal Shah and Mithila Mehta | “From T-bone to T-wing” – that’s one of our comments on the new cars that have been unveiled in the past week. Did Ferrari have to work overnight after Mercedes unveiled the T-wing…
Rear View Prints by Patrick Redmond
We have Patrick Redmond from Rear View Prints to talk to us about the process of creating fantastic Formula 1 and other prints. How do you start working on your prints, Patrick? I’ve always approached the art from a…
Technical drawings of Mercedes 2014-2016 cars
Paolo D’Alessio supplies various motorsport publications with articles and detailed technical drawings of Formula 1 cars. This time Paolo kindly shares the technical drawings of Mercedes F1 W05 (2014), Mercedes F1 W06 (2015) and Mercedes F1 W06 (2016). In 1993,…
If I Ran F1: Mark Preston
Having worked at the pinnacle of Formula 1 with McLaren, Mark Preston found fame in creating the Super Aguri F1 Team in just 100 days. Having embarked on a new challenge in electric racing as team principal of Team Aguri…
How I Spend It: Dany Bahar
Based in Modena, Italy, the historical home of sports car excellence, ARES was founded by pioneers in the international trade of luxury vehicles and visionaries of proven, award-winning super sports car design. Dany Bahar, CEO of the company, shares his…
Are we brave enough for a new approach?
I can’t recall a time when there was more criticism of Formula 1 than there is now. Everyone I speak to seems to have their own opinion of what’s going wrong, but only a handful of people seem able to…
Five Ways To… build your brand
Dany Bahar led the launch of the Formula 1 teams, Red Bull Racing and Scuderia Toro Rosso, and from 2007 to 2009 he was Senior Vice President Commercial and Brand at Ferrari, after which he became CEO of Group Lotus,…
We had an enormous amount more fun than they do
Throughout my professional life, I’ve been blessed with opportunities to work with some of the world’s most famous racing drivers, Formula 1 world champions and motorsport legends, such as Jacky Ickx, Hans-Joachim Stuck, Michael Schumacher, Sebastian Vettel or Lewis Hamilton.…
Still up for grabs!
Still up for grabs: in 1992 Michael Schumacher raced to his first-ever podium finish, taking third place in what was to become the last ever Mexican Grand Prix – until 2015, of course. The car that took him there, the…
