Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Hilton and McLaren Racing extend their partnership
Hilton and McLaren Racing announced yesterday a multi-year extension to their long-standing partnership, which has been in place since 2005. The relationship enables Hilton to provide unique experiences for its Honors members and offers the McLaren F1 team home…
Red Bull Racing names PPDS as the official Team Supplier
PPDS becomes Team Supplier for RBR, with Philips LED displays, digital signage, professional TVs and monitors providing connected communications and world-class hospitality experiences. PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, is…
WildBrain CPLG sign a brand partnership with Sauber Motorsport
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has further expanded its Lifestyle portfolio with the signing of global representation rights for the internationally renowned Swiss motorsport company, Sauber Motorsport AG. Under the deal,…
Poly and Red Bull Racing sign a partnership agreement
Red Bull Racing announces its official headset and video conferencing hardware partner Poly for 2022 and beyond. While victory in Formula One often depends on the lightning-fast decisions made in the cockpit and on the pit wall, success is…
CEVA Logistics partner with Scuderia Ferrari ahead of the 2022 F1 season
CEVA Logistics, part of the CMA CGM Group, announced today a new global, multi-year partnership with Ferrari to support its racing activities as an Official Logistics Partner. CEVA will also serve as a Team Partner of Scuderia Ferrari, the most…
That’s it and Williams Racing sign a partnership agreement
Williams Racing is pleased to announce a multi-year partnership with that’s it, a manufacturer of innovative hygiene products and technologies, as an official supplier. Based in Germany, that’s it has developed two coating technologies that seal and protect against…
PokerStars and Red Bull Racing sign a sponsorship agreement
Red Bull Racing is delighted to announce a new, exclusive partnership with leading global online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season. The multi-year partnership, which features branding on the RB18 and the race…
2022 Pirelli Motorsport presentation
For 2022 Pirelli reveals the three pillars behind the upcoming motorsport season: Formula 1, WRC and GT racing. Technology, sustainability and support for young talents are the three cornerstones of Pirelli’s 2022 motorsport campaign which was presented today. This…
Kappa and K-Way become official partners of the Alpine F1 Team
Alpine F1 Team is joining forces with Kappa and K-Way, two brands of the Italian group BasicNet, by announcing a major partnership for the coming seasons. Kappa becomes an Official Partner and will equip the drivers off-track, as well as…
Velas and Scuderia Ferrari sign a partnership agreement
Ferrari N.V. (NYSE/MTA: RACE) (“Ferrari” or the “Company”) is pleased to announce that, from next season, Scuderia Ferrari will be able to count on a new Premium Partner – Velas Network AG. Headquartered in Switzerland, Velas Network AG is…
Scuderia Ferrari 1947-2022: 75 years of innovation
Enzo Ferrari first opened his small factory in Maranello in 1947. In the early post-war years, the mass car market was just about to break wide open, but he made a deliberate decision to go against the grain, pouring his…
Max Verstappen reflects on F1 title win with Helmut Marko
Max Verstappen sat down with Red Bull racing mentor Helmut Marko on the Sport und Talk TV show in Austria to reflect on his dramatic 2021 FIA Formula One World Championship victory and reveal what lies ahead following the breathtaking…
