Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
VMware and McLaren F1 Team sign a partnership agreement
McLaren Racing today announced a new multi-year partnership with VMware, a leading provider of multi-cloud services for all apps, as an Official Partner of the McLaren Formula 1 Team. The technology-driven partnership connects two brands who value excellence in…
Formula 1 expanded its strategic partnership with Workday
Formula 1 is delighted to announce the renewal and expansion of its strategic partnership with Workday (NASDAQ: WDAY), a leader in enterprise cloud applications for finance and human resources. The multi-year extension will see Workday now become a Regional…
Berluti partners with the Alpine F1 Team
Alpine F1 Team is proud to announce a partnership with Berluti. The Parisian Maison is thus established as Alpine Elegance Partner. This is the latest instance in Berluti’s history of exceptional collaborations, which have long been part of the Maison’s…
Lunar and Haas F1 Team sign a pertnership agreement
Haas F1 Team is pleased to announce a new partnership with a financial technology company, Lunar. Founded in Aarhus, Denmark in 2015, Lunar is a regulated and independent licensed bank with over 500,000 users across Denmark, Sweden, and Norway. Established…
OKX announces partnership with McLaren Racing
McLaren Racing today announced a major multi-year partnership with OKX, one of the largest cryptocurrency exchanges by trading volume, as a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022. The relationship with…
FTX and the Mercedes-AMG Petronas F1 Team launch NFTs for fans
The Mercedes-AMG Petronas F1 Team is excited to launch a special series of NFTs (Non-Fungible Tokens), to enable us to engage with our fans in new ways. Developed alongside our trusted partner FTX, one of the world’s most innovative cryptocurrency…
HJC Helmets partners with Red Bull Racing
HJC Helmets will become the official supplier of pit crew head protection for Oracle Red Bull Racing. Oracle Red Bull Racing and HJC Helmets are pleased to announce a multi-year partnership that will see the Korean manufacturer become the…
Sanofi and McLaren Racing announce a partnership agreement
McLaren Racing announced yesterday a multi-year partnership with innovative global healthcare company Sanofi. The partnership will see McLaren Racing collaborate with Sanofi’s Industrial Affairs team towards achieving excellence in manufacturing operations, enabling Sanofi to meet patients’ needs around the world…
Seagate Lyve Cloud and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN is tackling its digital storage challenges head-on with Seagate Lyve Cloud, as the team announces a partnership with Seagate Technology. Seagate Lyve Cloud is the always-on mass capacity object storage platform designed to enable multi-cloud…
Path Network and Alfa Romeo F1 Team sign a partnership agreement
Alfa Romeo F1 Team ORLEN have announced a new partnership with a leading network intelligence company, Path Network. The multi-year deal will see Path help protect the team’s network infrastructure, both on and off the track, ensuring Alfa Romeo F1…
Ziba Foods and Scuderia AlphaTauri sign a partnership agreement
Scuderia AlphaTauri and FlexBox are pleased to announce the successful assignment of their Official Partnership to benefit Ziba Foods, a fast-growing, mission-led healthy nutrition brand. Ziba Foods is a U.S.-based artisanal food company that specializes in heirloom and wild-grown…
Ciesse Piumini and Alfa Romeo F1 Team launch partnership
Alfa Romeo F1 Team ORLEN signed a partnership in the name of sporting heritage with Ciesse Piumini, the historical Italian brand owned by Mittel S.p.A.. This relationship represents a perfect match that sees a shared passion for sports, adventure and…
