Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
2017 as a new chapter in physical preparation
By Simon Hayes | It’s always a pleasure to catch up with Simon Hayes, personal trainer and head of Performance Physixx, a company aiming to perfect the physical preparation of athletes for high-calibre racing. Today Simon writes about what influence the…
Gossip Grip: Formula fun
Formula fun by Kunal Shah and Mithila Mehta | Thankfully, the 2017 Formula 1 season is just not like any previous ones. Apart from having two legendary teams and drivers battle for top honours in races with a heady mix of…
Inside The Team: Force India’s kitchen
We asked the food professionals at Sahara Force India to tell us how they take care of their VIP guests. Sahara Force India is a friendly, open and fun team. We want our guests to have an unforgettable experience and…
F1 Experiences: Higher levels of engagement
Brian Learst, CEO of QuintEvents, is here to chat about a new and exciting project of high-end racing hospitality – F1 Experiences, also to touch a bit on the global market. Brian, what’s the essence of F1 Experiences and what…
The hospitality of Formula E
We meet Charlene Nyantekyi, Head of Hospitality Sales and Operations at Formula E, to talk about what’s new in the hospitality sector of electric high-end racing. How is the hospitality sector of Formula E doing in 2017? We are…
My Fantasy F1 Team: Stephen Camp
We turn to one of our own contributors and friends, Mr Stephen Camp, to share his fantasy Formula 1 set with us. Stephen is a truly dedicated and insightful motorsport journalist and blogger, so we were eager to read his…
Pininfarina – making a difference
We’re honoured to have Mr Paolo Pininfarina, manager of the world-known design company Pininfarina, to share his thoughts on the company’s present operations, the industry and, most importantly, the future. Keeping the image During several recent difficult years the image…
What can businesses learn from Anna Wintour?
As you may know, summer is the hottest season when it comes to new releases in the fashion, cinema and technology industry. Looking back at the infamous Cannes Lions International Festival 2016, I remember queuing in line to secure a…
Kimi Räikkönen Takes the Ferrari GTC4Lusso T for a Spin
Ferrari has released an exclusive new video featuring 2007 Formula 1 World Champion Kimi Räikkönen behind the wheel of the Ferrari GTC4Lusso T, showcasing the car’s extraordinary agility, dynamic handling, and everyday versatility. The video also gives fans a glimpse…
Trailer of the new Bruce McLaren movie
A film about the life of the legendary Bruce McLaren is about to hit the cinemas soon, and a fresh first trailer got many people excited. Bruce was an inspiration to both professionals and sincere motorsport enthusiasts, not to mention…
A curve rather than a sharp turn
A curve rather than a sharp turn: we’re honoured to have Mr Erwin Bamps, CEO of a tremendous yacht and boat building company Gulf Craft with us again to talk about what 2017 might bring to the exclusive and luxurious…
The mobile sculptures
The mobile sculptures: “The attraction does not lie so much in the car itself. Rather, in the person who chose it and drove it, in the events it witnessed and places it was steered towards”, His Majesty, the late King…
