Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Back to Daytona
By Danielle Crespo | CrowdStrike, the leader in cloud-delivered endpoint cybersecurity protection, has announced its support of three racecars for the legendary Rolex 24 At Daytona race weekend at the end of January 2018. The company has signed a two-car partnership…
Tata Communications: not your traditional sponsor
Mehul Kapadia, managing director of Tata Communications’ F1 business, catches up with the Paddock magazine about his company’s relationship with the sport and also touches on his fantasy Formula 1 team! Mehul, what’s your work with Formula 1 like…
The Strategy Behind… saving a company
It’s likely that many motorsport sponsorship-seekers will be targeting micro, small and medium-sized enterprises (SMEs), businesses with an annual turnover not exceeding 50 million Euros and employing less than 250 personnel. So what’s the right recipe for doing that? Many…
Sponsorships, partnerships and business relationships
Founder and head of Right Formula, Mr Robin Fenwick is always helpful with his sharp insights on the sponsorship side of Formula 1. This time we focus more on how this sector is adapting to various relevant changes. How…
Shell and Formula 1: What’s behind the partnership
It’s always a pleasure to talk with Kai-Uwe Witterstein, Global Sponsorships Manager at Shell Brands International. This time we’re here to ask how the Shell-Ferrari partnership is changing. How has the sponsorship side of Formula 1 changed over the…
Formula 1: From down under
The Formula One season got off to a great start in Melbourne a month ago. The Australian Grand Prix is always a great one to kick the new season off. It remains and should remain, in my view, the best…
Top 10 sponsors Formula 1 should have
Thomas Maher is the chief editor and co-founder of FormulaSpy.com, a very interesting website focusing on Formula 1 and Formula E. Today Thomas shares his insights with us about the top 10 brands Formula 1 could add to the list…
The Hackett dress code
“When customers ask me how old Hackett is, they are always surprised, believing that it was started by my father or even grandfather. Hackett is a brand that is truly British and has an authenticity and integrity that belies its…
Rebellion: Combining two passions
Philippe Dubois, CEO of Rebellion Timepieces SA, shares his thoughts with the Paddock magazine on the changing watch market and on the company’s partnership with Manor Racing. How is the general luxury goods market doing today and what are…
Bell & Ross and Renault F1: behind the partnership
A producer and businessman Carlos A. Rosillo is the CEO and Co-founder of Bell & Ross, a watchmaking company passionate about the values of military history and now a proud partner of the Renault Formula 1 team. The watch brand…
The open formula of Formula E
Any new business venture takes time to grow to any reasonable size. “Overnight success” is rarely overnight, it’s often the work of many years under the radar before a series of sudden incidents prompt rapid awareness growth and widespread recognition.…
Startup to Formula 1 partner in 130 days
The eagle-eyed among you will notice a new partner adorning the rear wing endplate of the Manor Racing team this weekend. In the latest of the teams Fast Companies Series, non-profit rideshare company Ride Austin will be supporting the team. Joe…
