Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Racing Mentor launched a sponsorship book at Silverstone
Motorsport consultant and founder of Racing Mentor Jess Shanahan launched a new book on sponsorship at the Motorsport Days Live event at Silverstone. She talks to the Paddock magazine about it. The book, called Get Paid to Race, is…
BMW in Formula E
By Bunmi Ade | BMW launched their Season 5 Formula E Generation 2 car in September at their Welt facilities, and the event was also streamed live. Following the technical presentation, the Head of Design BMW Motorsport, Michael Scully, described…
Three Ways To… improve qualifying.
I’m a diehard Formula 1 fan. Whatever changes are made to the sport, I’m going to tune in. I can complain about the spirit of the sport being destroyed as much as every other fan, but at the end of…
Plans Progressing for a Miami Grand Prix
There have been a few instances in the past where countries have been allowed to host more than one Formula 1 Grand Prix in a single year. Miami Grand Prix is not an exception. Recent examples have been the…
Kessel Racing: Petrol-blooded
Racing is something you must have in your blood in order to succeed, a passion that knows no limits, obstacles or timetables, and Kessel Racing is the perfect example of it, from the CEO Ronnie Kessel to the drivers and…
Russian GP: an experience to remember?
The Russian Grand Prix is still one of those races that feel quite new and maybe even exotic for most Formula 1 admirers. Here’s what I have really experienced this year in Sochi, Russia. The political (and actual) climate The…
History Column: The Brabham fan car
The Brabham BT46B made its debut at the Swedish Grand Prix in Anderstorp in 1978. It won, but the supercar was withdrawn almost immediately. This is its unique one-race story. The 1978 season was all about downforce. Colin Chapman’s…
American adventures
Spending the last few years working in around the world of motorsports has led me to a number of special events, none more so than earlier this year, when through a watch client of mine Omologato invited me to the…
Hartley: “This sport is much more complicated than it seems from the outside”
Brendon Hartley ended up in Formula 1 almost by surprise. Scuderia Toro Rosso selected him as a full-time driver for 2018: in a season with new tyres, the Italian outfit also faces the challenge of a new engine that gave…
Max Verstappen: “Sometimes you have to make a mistake to learn from it”
Max Verstappen fascinated the world two years ago by winning the Spanish Grand Prix in his debut race with Red Bull. Now, all eyes are fixed on him due to his mistakes, with the one made at the Monaco GP…
Magnussen: “I feel free to explore my limits at Haas F1”
Haas F1’s Kevin Magnussen rarely goes unnoticed, and the same goes for his results. Ninth in the championship, currently with 19 points, he’s determined to show all of his potential this season. We sit down with the 25-year-old to get…
What’s next for Formula E and Formula 1?
Mark Preston is the Team Principal of the Techeetah Formula E team and founder of StreetDrone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Let’s ask him a few questions about the…
