Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Remembering Ferrari’s last World Driver’s Champion
The 2023 Formula One World Championship is just a number of weeks away, and excitement has already reached a fever pitch. The new campaign gets underway on March 5th in Bahrain, the circuit which saw Ferrari pick up their first…
MCL60 is launched by McLaren Racing
Lando Norris and Oscar Piastri kick-start a new chapter as McLaren Racing celebrate 60 years with a launch of a 20203 challenger – MCL60. The McLaren Formula 1 Team unveiled the team’s new driver line-up in front of fans…
AMR23 is revealed by Aston Martin F1 Team at its new Silverstone HQ
In front of a packed audience in its new Silverstone headquarters, the Aston Martin Aramco Cognizant Formula One Team (AMF1) unveiled its 2023 Grand Prix challenger, the AMR23. This season’s race drivers, Lance Stroll and double F1 World Drivers’…
Scuderia AlphaTauri launches AT04 at the New York Fashion Week
Fashion meets Formula One in New York City as Scuderia AlphaTauri launches its 2023 AT04 car alongside drivers Yuki Tsunoda and team newcomer Nyck De Vries at New York Fashion Week. Premium fashion brand AlphaTauri also celebrated its debut in…
C43 is unveiled by Alfa Romeo F1 Team
Lean, mean, and stunning. The C43, Alfa Romeo F1 Team Stake’s 2023 challenger, was unveiled during a dual launch event in Zurich and at the team headquarters in Hinwil, Switzerland. The livery, created by Alfa Romeo’s Centro Stile, incorporates the…
FW45 is unveiled by Williams Racing
Williams Racing is proud to show off the design of the FW45, which will be the team’s new challenger in the 2023 FIA Formula One World Championship. The team is also excited to highlight important sponsors, like Gulf Oil,…
RB19 by Red Bull Racing is launched in New York
Christian Horner, Max Verstappen and Sergio Pérez reveal RB19 and what’s in store for the 2023 Formula 1 season. Oracle Red Bull Racing launched the Team’s 2023 season and RB19 in New York City on Friday, February 3, via…
The ‘avatar’ of the F1 driver seat may improve performance and comfort
Williams Racing F1 Team has partnered with university experts to develop the first-known driver seat ‘avatar’ using pioneering biomechanics technology. A pilot project has successfully revolutionised how Formula 1 racing seats can be designed using biomechanics technology to improve…
The 2023 Dakar Rally roadmap
As the world’s top off-road racers will compete in the fourth Dakar Rally in Saudi Arabia on December 31. There, they will cover 5,000 racing kilometres over 14 timed special stages before the finish line in Dammam on January 15.…
The 2023 F1 grid is finalized: Players and teams to look out for ahead of the new Formula One season
The 2023 Formula 1 grid is locked and ready to burn rubber. Sebastian Vettel, Daniel Ricciardo, and Mick Schumacher have said their goodbyes as we introduce rookie drivers Oscar Piastri and Logan Sargeant, as well as the returning Nico Hulkenberg,…
Snap-on and Red Bull Powertrains announce a partnership agreement
Red Bull Powertrains is pleased to announce that it is to partner with world-leading tool manufacturer Snap-on as it continues to develop capability at its state-of-the-art Formula 1 power unit facility within the Red Bull Technology Campus facility in Milton…
Mick Schumacher joins the Mercedes-AMG F1 Team as reserve driver for 2023
The Mercedes-AMG PETRONAS F1 Team is delighted to confirm that Mick Schumacher will join the team in the role of Reserve Driver for 2023. Mick will play an essential role in the ongoing development of the W14. He will…
