Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Vincent Kipp
A petrol-brained knight and an explorer from birth, Vincent keeps things fresh by plunging into new depths of the social media side of high-end motorsports.
Globe-Trotter luggage and Aston Martin F1 Team announce a partnership agreement
Aston Martin Aramco Cognizant Formula One Team (AMF1) is proud to welcome Globe-Trotter as its Global Luxury Luggage Partner following the signing of a long-term agreement. Globe-Trotter is famous for its luxury luggage collections. Much like Aston Martin’s Formula…
Stephens and Williams Racing announce partnership for the 2023 F1 season
Stephens, an independent financial services firm, yesterday announced that it will partner with the Formula 1 World Championship team Williams Racing as the team’s Official Investment Banking partner for the 2023 season. Stephens’ partnership with Williams Racing, which will…
C43 is unveiled by Alfa Romeo F1 Team
Lean, mean, and stunning. The C43, Alfa Romeo F1 Team Stake’s 2023 challenger, was unveiled during a dual launch event in Zurich and at the team headquarters in Hinwil, Switzerland. The livery, created by Alfa Romeo’s Centro Stile, incorporates the…
RB19 by Red Bull Racing is launched in New York
Christian Horner, Max Verstappen and Sergio Pérez reveal RB19 and what’s in store for the 2023 Formula 1 season. Oracle Red Bull Racing launched the Team’s 2023 season and RB19 in New York City on Friday, February 3, via…
Ford returns to Formula 1 with Red Bull Racing from 2026
After more than two decades, Ford returns to Formula 1. The iconic American automaker and Red Bull Powertrains are entering into a long-term strategic technology partnership to develop the next-generation hybrid power unit to be used starting in the 2026…
BOOGIE x Alfa Romeo F1 Team: a new artistic project
Alfa Romeo F1 Team Stake has launched a collaboration with world-renowned artist BOOGIE to create an artistic project aimed at bringing fans closer to the team and celebrating the start of the 2023 season. BOOGIE used his spray cans to…
Launch of the Alfa Romeo F1 Team Stake follows record-breaking title collaboration
Alfa Romeo F1 Team Stake will have a new look in 2023 after announcing a record-breaking new title partnership with one of the world’s biggest entertainment and lifestyle brands, Stake. Under the Stake umbrella brand, many different types of businesses…
The ‘avatar’ of the F1 driver seat may improve performance and comfort
Williams Racing F1 Team has partnered with university experts to develop the first-known driver seat ‘avatar’ using pioneering biomechanics technology. A pilot project has successfully revolutionised how Formula 1 racing seats can be designed using biomechanics technology to improve…
Harman Automotive and Scuderia Ferrari sign a partnership agreement
This marketing partnership will highlight the thrill of the drive as Harman Automotive becomes the exclusive in-cabin experience team partner for Scuderia Ferrari. Harman, an automotive electronics technology company and subsidiary of Samsung Electronics Co., Ltd., focused on designing…
Genesys signs a partnership agreement with Scuderia Ferrari
Scuderia Ferrari is pleased to announce the arrival of a new team partner with the signing of a multi-year agreement with Genesys. The company, which has offices in over 50 countries, is the world leader in the field of customer…
