Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Thomas Spink
Being a determined voyager, travel blogger, hospitality expert and professional champagne sipper, Thomas uses his talents to delve into the challenging world of Formula 1 and provide unique insights about the circus.
Iron Dame Doriane Pin Joins F1 Academy
Another exciting racing talent has been added to the Mercedes-AMG F1 Team Junior Programme as rising star Doriane Pin joins the ranks. The 20-year-old Frenchwoman will represent the team in F1 Academy, the all-female racing series, with the support of…
Ayao Komatsu replaces Guenther Steiner as Haas F1 Team Principal
MoneyGram Haas F1 Team has appointed Ayao Komatsu as its new Team Principal, with Guenther Steiner departing the organization with immediate effect, having led its operations for the past decade. Komatsu, promoted from his role as Director of Engineering, has…
Mercedes-Benz and Williams Racing extend power-unit deal until 2030
Mercedes-Benz will continue to power Williams Racing until at least 2030, it has been confirmed today. Williams becomes the brand’s second customer team confirmed for the next generation of power unit regulations introduced in 2026. Mercedes-AMG has powered the…
Stake F1 Team unveils a new identity for 2024 and 2025
There will be a new, fresh brand on the grid as the Stake F1 Team makes its debut at the beginning of the 2024 season. Stake, the world’s leading betting, entertainment and lifestyle brand, will become the team’s exclusive Title…
Aramco and Aston Martin F1 Team extend their partnership
Aramco and Aston Martin Formula One team announce a long-term extension of their partnership. From 1 January 2024, the Silverstone-based team will be known as the Aston Martin Aramco Formula One Team. From 2026, Aramco intends to provide best-in-class…
Zinedine Zidane welcomes Alpine Racing family to Madrid
Zinedine Zidane, the legendary French footballer and Alpine ambassador, welcomed Alpine Racing’s roster of drivers in Madrid, including F1 duo Esteban Ocon and Pierre Gasly, for an immersion day and reflection of the 2023 racing season. Counting on his…
Kick.com secure Sauber Motorsport chassis naming rights for 2024 and 2025
Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons. Sauber Motorsport announced that its current Major Partner, Kick.com, the innovative, community-driven streaming platform, has acquired the naming rights to the chassis of next year’s…
Lewis Hamilton celebrates STEM Academy success at the Mulberry Schools Trust
Lewis Hamilton paid a special visit to students from the team’s Mulberry STEM Academy at the Mulberry School for Girls in East London on Tuesday. Seven-time World Champion Lewis Hamilton visited the Mulberry School for Girls in Tower Hamlets,…
The Future of Formula 1: Navigating the Path to Sustainable Racing Technology
Formula 1, a sport synonymous with speed, innovation, and intense competition, is currently undergoing a transformation far more profound than any regulation change or team reshuffle. As the world grapples with escalating environmental challenges, this high-octane sport is shifting gears…
Introducing J.Laverack Aston Martin .1R
J.Laverack Aston Martin .1R was developed by high-performance designers with experience in Aston Martin’s sportscar and hypercar projects. The world’s first online bicycle configurator offers a truly bespoke build for each owner and offers the exact colours and materials available…
