Inside Formula 1: Business. Lifestyle. Power.
Inside Formula 1: Business. Lifestyle. Power.
Paddock Magazine
It's the only business publication in the motorsport industry. Now in its sixteenth year, Paddock magazine brings a sharper focus on the business and lifestyle of high-end racing.
Social Networkers: July’s numbers
Each month we rank the Formula 1 teams by their followers on official pages of leading social networking sites. Here’s a look at July’s numbers: Facebook [icon type=”circle” size=”small” name=”e-facebook”] 1. Mercedes AMG Petronas 10,932,520 2. Infiniti Red Bull Racing 4,617,187…
Five Ways To… supercharge your F1 sponsorship
This month we at Paddock magazine have looked at some of the less-talked-about opportunities for sponsors in Formula 1 and why they should be a part of every sponsor’s activation plan in 2016. We have Oli Richards, Head of Marketing…
Lewis Hamilton – Circuit preview: Hungary
Belting up for the Hungarian Grand Prix with Lewis Hamilton! “It’s like a go kart circuit. You have to be really aggressive!” says MERCEDES AMG PETRONAS Formula 1 Team Driver Lewis Hamilton of the challenging Hungaroring circuit. With four wins…
My Race Day: Carmen Jorda
Lotus Development Driver, the wonderful Carmen Jorda, shares her typical race day schedule with the Paddock magazine. The day before Firstly, and most importantly, I need to go to bed early the night before. A good night’s sleep is crucial…
Two professional faces
Tina looks like a woman that has been blessed with a great and diverse life. Although her family weren’t fans of the choice to become a ”world-class rally co-driver”, they were always understanding and supportive. After 20 years living and…
Outside Investment: a home for motorsport
The Dethleffs GmbH & Co. KG is an exclusively traditional manufacturer of leisure vehicles in Europe, started back in 1931. It has grown into one of the most significant manufacturers all over the world and today it has a wide…
My Fantasy F1 Team: Rafaël Galiana
The amazing Tecpro barriers have been keeping Formula 1 drivers and cars safe for some time now. Paddock magazine visits Rafaël Galiana, MD of Tecpro, who shares his ultimate Formula 1 fantasy set. The drivers I can surely say…
The Strategy Behind… keeping F1 exciting.
Once again we meet up with Kai Ebel, a vivacious and truly interesting Formula 1 personality, a respected motorsport journalist, to talk about what’s keeping the sport fresh and what are the future prospects of Formula 1’s identity. Changes…
If I Ran F1: David Brabham
Brabham is one of the most successful and recognisable names in the history of motorsport and now David Brabham is continuing his father’s legacy by bringing the team name back through an innovative new model. Check it out if you…
Moving On Up: Boris Miljevic
A very creative and talented racer Boris Miljevic is on our radar this month. Keep an eye out for this one! Name: Boris Miljevic Date of birth: November 25, 1984 Place of birth: Banja Luka, Bosnia and Herzegovina Team:…
